On Friday 6th October some of the Big Brand Ideas team took a trip down to the beautiful Chester Cathedral for the Cheshire Business Awards, where they were nominated for two awards.
Sponsored by SAS Daniels, the evening celebrated a broad range of Cheshire's finest businesses, including Chester Zoo, The Ice Cream Farm, Maths of the Day and Plastic Card Services.
The big win of the night was the Creative Impact Award for the ‘We’re Going’ campaign, which harnessed support for Macclesfield Town FC’s FA Trophy Final match at Wembley in May.
The fully integrated campaign included print advertising, outdoor posters, social media and a supporters’ website. It resulted in a 530% increase in ticket sales for the FA Trophy Final compared to the club’s typical match attendance, with nearly 9,000 Macclesfield Town fans travelling to Wembley, including most of the BBI team!
The campaign also helped to inspire the next generation of Silkmen fans, with the sales of season tickets for 2017-18 increasing by 50%.
Big Brand Ideas, Managing Director, Jon Butler, said: “We thoroughly enjoyed working with the team at Macclesfield Town FC and I’m really proud of the whole team. Winning the Creative Impact Award is the icing on the cake. At Big Brand Ideas we’re all about creativity so it’s really fitting to be recognised in this way.”
Rob Heys, general manager at Macclesfield Town FC, said; "We’re really pleased that Big Brand Ideas has been recognised for the excellent work it did on the ‘We’re Going’ campaign. It was a significant driving force behind the success of our Wembley ticket sales. The combination of traditional advertising and digital marketing allowed us to reach our desired audience, who subsequently provided us with fantastic support on matchday.
"It was brilliant to have the marketing expertise of Big Brand Ideas to help us to promote our FA Trophy Final match at Wembley. They came up with the ‘We're Going’ tagline which resonated with football fans across the county, and allowed us to talk to different groups, families and businesses. Their professionalism and passion for the project maximised our chances of filling our allocation.”