Embrace a B2B branding and marketing agency based in Bollington, Cheshire has refreshed their brand to radiate what makes them ‘different’. Their original brand tagline ‘Embrace Your Different’ is all about Embrace’s purpose to unlock and embrace what makes B2B brands’ different. But, something was missing, Embrace needed to demonstrate more clearly what made them different.
With a strong purpose and brand values in place, Embrace developed their messaging and branding around the uniqueness of their approach. The new branding features Embrace’s core 4 step approach: See it, Be it, Do it, Check it. This in-depth process makes sure that everyone in Embrace’s team deeply understands their clients, their objectives and what needs to be achieved.
Embrace’s Managing Director Becky Reardon said: “When you know that your brand doesn’t represent what you truly stand for, it’s time to make a change! Embrace has evolved significantly over the past few years and our brand had to represent what we stand for today and where our agency is heading. We wanted our brand to be vibrant, fresh, progressive and symbolic of our in-depth, strategic approach.”
Embrace has attracted a range of new clients this year, especially across manufacturing, technology, research and finance. They tend to appeal to innovative, progressive clients that want to take their brand to the next level. Embrace helps build and launch strong brands and boost brand awareness through engaging content and digital marketing activities.
Embrace works with many clients on a long-term basis and becomes an extension to existing in-house marketing teams. This way they can really see what’s working and what needs adapting throughout the year to achieve the best possible outcomes. Visit Embrace’s new website for more information: weareembrace.com