Statiflo, which has subsidiaries in Germany and the United States, designs and distributes static mixers and other chemical process equipment to the water and wastewater treatment industries, oil and gas, petrochemical, food, pharmaceutical, pulp and paper sectors.
Schmidt, 46, has joined from Pentair, where he was sales manager for northern and central Europe.
Ron Russ, Statiflo’s sales director, said: "Axel has a tremendous record in sales and an excellent engineering background, with experience of working in a number of the industries that we supply.
"He will play a key role as we bolster our European business in the run-up to Brexit, by focusing on developing our position in the German market and other European countries, by recruiting new business partners and by targeting sectors where we see strong expansion opportunities."
The company, which has annual revenues of more than £5m, currently exports to 14 European countries through its network of business partners who distribute its products and provide advice and support to customers.
Schmidt, who is based in Frankfurt, said: “I’m delighted to join Statiflo and lead its European sales operations. There are fantastic opportunities for growth across a range of industries.”