The collaboration furthers Big Brand Ideas’ ambition to bring their creative content expertise to new markets and follows former Ashfield Healthcare Communications Executive Director David Moore joining the agency in September 2018.
The agency’s capabilities in the health and wellness market are extensive, with a strong leadership team bringing 30 years of collective experience together.
Clients will benefit from the combination of inScience Communications’ deep scientific understanding of their products and research, coupled with insightful engagement and technological capability from BBI.
Bryce McMurray, Vice President of inScience Communications, said: “Having the ability to reach the right people at the right time is an essential part of our business strategy. In an ever changing environment, our future is focused on improving the way the healthcare industry connects with audiences through the channels and content formats of their choice.”
Jon Butler, Managing Director of Big Brand Ideas, added: “This collaboration marks a significant opportunity, enabling Big Brand Ideas’ technical infrastructure and team experience to enhance inScience Communications’ services on a global level.”
Carolyn J. Honour, Managing Director of Springer Healthcare, said: “We have chosen to collaborate with Big Brand Ideas as we were inspired by the team’s understanding of rapid changes in the healthcare market and ability to innovate our offering. This endeavour will position us to be the leading global partner for our clients.”